Brooklyn Brewery Special Effects

A branded content mini-series

Client: Brooklyn Brewery
Project: Film

To promote Brooklyn Brewery’s new non-alcoholic beer ‘Special Effects’, as well as their collaboration with the Göteborg Film Festival, we produced a branded content mini-series for the iconic NYC beer purveyor. The series explores the making-of the festival’s headlining film, ‘Aniara’ – Sweden’s first real space odyssey film.

Author: Jakob Åhl

It takes a village to build a spaceship

Like all the best space films, Aniara features some stunningly imaginative sets and special effects. Together with the agency Pronto, we developed a concept for the mini-series based on the simple head-scratching question we all have sometimes – “how did they do that?”

Sound mixing

Calle Wachtmeister, Sound Supervisor, guides us through the smoke and mirrors of layering normal sounds to otherworldly effect. Flapping leather gloves become butterfly wings. A vigorous shake of a recycling bin becomes the menacing rumble of a spaceship.

Visual effects

Andreas Wicklund, VFX Supervisor for Aniara, explains how the visual inspiration for the Aniara ship was partly taken from the lights of a cruise ship at night, and how the lamp in his living room gave him the spark he needed to design the ship’s pulsating AI.

Set design

Maja-Stina Åsberg, one of two production designers for Aniara, brings us to her studio and talks about the wonders and nuances of bringing an iconic piece of Swedish literature to life on film.

VFX Supervisor Andreas Wicklund gathering inspiration in his home studio.

The films were published on social media during the Göteborg Film Festival and reached approximately 50,000 people per episode. And as for how many people sampled Brooklyn’s non-alcoholic ambrosia as a result? Well, we’re still waiting for the figures on that front.

Production Designer Maja-Stina Åsberg shows us around her creative nest.
Sound Designer Dennis Filatov turning a glove into butterly sounds.

Selected work

Fenderball trailer

Fenderball trailer

A 2D piece of art with 3D secrets

Qgroup

Qgroup

Question IT

Qmatic

Qmatic

Energetic explainer of the robust and functionally jam-packed services of Qmatic Cloud Appointments.

Academedia Snacka med SYV

Academedia Snacka med SYV

A guidance counselling service

Stockholm Light

Stockholm Light

Digital Fireworks

Semrén & Månsson

Semrén & Månsson

Architecture with heart

Crusner Advokatbyrå

Crusner Advokatbyrå

A lawyer in your phone

Planet of Lana

Planet of Lana

A tale of two sisters

Poppy Poppy

Poppy Poppy

Who said flower pots should be boring?

Brooklyn HaHa

Brooklyn HaHa

A mini-series about stand-up in the heart of Brooklyn

Schedaero

Schedaero

Aircraft and pilot scheduling, made easy with Schedaero from Avinode Group.

Bauer quiz

Bauer quiz

Sunny hockey season

Paynode

Paynode

Retro-influenced animation for aviation service Paynode from Avinode Group.

Allemansrätten

Allemansrätten

Infomercials can be fun!

Nya Styr & Ställ

Nya Styr & Ställ

A brand new fleet of city bikes

Hubins

Hubins

Explainer video for investment site Hubins.com with smooth and flowy line art animations.

Montessori Mondial

Montessori Mondial

A playful handpainted animation series created for Montessori Mondial schools.

Qgroup

Qgroup

A chef's table-esque branding film

Paprica­klubben

Paprica­klubben

An interactive world for ICA's children's club

Crayon

Crayon

Smooth animation explaining CloudIQ, a subscription management service from Crayon.

Winningtemp

Winningtemp

Demonstration of the structure of well known employee satisfaction platform Winningtemp.

Veterans Online

Veterans Online

Brainy multiplayer battles

The Swedish School in London

The Swedish School in London

One of a kind. In fact.

JOOL

JOOL

A financial service for bond investments

Study in Sweden

Study in Sweden

Redesign of the student blog

Collector

Collector

Success & the niche bank

Liseberg

Liseberg

A Halloween click-or-treat

Owd Bob

Owd Bob

The most elusive print shop in the world